The Future of Digital Customer Experience Starts Here
DIGICCXI — Digital Channel Customer Experience Index. A comprehensive audit system for measuring, benchmarking, and elevating digital CX.
Measure. Benchmark. Elevate Digital Experience.
Why DIGICCXI Matters
Four foundational pillars that make DIGICCXI the definitive standard for digital customer experience measurement.
🏆
01
Competitive Benchmarking
Know exactly where your digital experience stands against industry leaders. Not assumptions — real performance data from real evaluators across 130+ brands.
⚖️
02
Performance-Based Methodology
Every score is built from weighted, statistically sound performance data — not surveys or opinions. Our methodology reflects how customers actually experience your digital channels.
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03
Customer Loyalty Compass
Transform digital interaction data into loyalty intelligence. Understand the moments that build — or break — customer trust in your digital ecosystem.
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04
Intensive Monitoring
3-month observation windows. 4 interactions per brand. Stable, reproducible, objective insights — not a single snapshot, but a longitudinal performance picture.
CARRE CC – CX Rating
A customer sentiment framework that measures emotional experience across the full satisfaction spectrum — from delighted advocates to deeply dissatisfied customers.
More Than a Survey.
A Digital Experience Audit System.
DIGICCXI combines real human evaluators, precise measurement parameters, and statistical rigor to deliver industry-grade CX intelligence.
Real
Human
360°
Coverage
Fair
Scoring
1—11
CARRE CX Scale
130+
Brands
Methodology Built on Real Customer Experience
A rigorous, five-stage process that transforms real interactions into actionable performance intelligence.
Step 01
Mystery EvaluationTrained evaluators interact with your digital channels as real customers
Step 02
Multi-Interaction Monitoring4 interactions per brand across a 3-month observation window
Step 03
Weighted Statistical ScoringPerformance data weighted and scored by our validated methodology
Step 04
Emotional CX MappingCARRE 1–11 rating scale captures the emotional dimension of experience
Step 05
Industry Benchmark IndexYour score placed in context across 130+ brands in your industry
Website Experience
Assessment Framework
Three core dimensions evaluate every aspect of how customers experience your web presence — from first click to final resolution.
Accessibility Engagement
Customer Experience Engagement
Solution Engagement
Benchmarking
Digital Excellence
See how brands perform against industry standards — not just scores, but competitive positioning.
| BRAND | Accessing Index | CX INDEX | SOLUTION INDEX | DIGICCXI SCORE | RANK |
|---|---|---|---|---|---|
| Brand Alpha | 89.4 | 87.2 | 91.0 | 89.2 | 🥇 Gold |
| Brand Beta | 84.1 | 85.6 | 83.8 | 84.5 | 🥈 Silver |
| Brand Gamma | 79.3 | 81.0 | 78.6 | 79.6 | 🥉 Bronze |
| Industry Average | 74.5 | 73.8 | 72.9 | 73.7 |
* Sample data for illustration purposes. Actual scores are based on real evaluation results.
Mobile App Experience
Assessment Framework
Three pillars evaluate every dimension of your mobile application — from first launch through assisted support.
Navigation
Automation
Human Touch
Benchmark Against 130+ Leading Brands
DIGICCXI covers the full spectrum of digital-first industries — so your benchmark is always meaningful and contextually relevant.
What Your Organization Gains.
See how brands perform against industry standards — not just scores, but competitive positioning.
01 — Diagnose
See precisely where your digital experience fails customers — before they tell competitors about it.
02 — Benchmark
Understand your standing among 130+ brands in your industry with clear, comparable scoring.
03 — Improve
DIGICCXI tells you not just what's wrong, but what matters most — so you invest in what moves the needle.
04 — Lead
Build a digital experience so distinctly excellent that it becomes a genuine competitive moat.
Build an Unmatched
Digital Experience Standard
Partner with DIGICCXI 2026 and redefine what digital customer excellence means in your industry.